Winter: Time For A Cabrio Launch! Porsche Boxster Video

Middle of Winter... perfect time to start thinking about a cabriolet, or so Porsche think, as they've just released this promotional video of their new Boxster. Bizarre! Anyhow... they say: "We have redefined the Boxster in terms of its performance, and defined how the roadster of the future should look. In doing so, we have once again succeeded in creating an icon of independence in that inimitable Porsche way. Discover the new Boxster: http://link.porsche.com/boxster?pc=YTBX1-1." Is it just me, or does some Porsche PR make you cringe, no matter how slick it is, or how good the brand and product are? Pretentious? Moi?